About Me
I’m a passionate designer and creative dedicated to optimizing user experiences and helping businesses grow through thoughtful design and strategic solutions. I joined Foodie Card in 2021, where my focus was on designing, prototyping, and optimizing customer experiences across our website and mobile apps. In 2023, Foodie Card launched its agency arm, The Forking Group, expanding my role to lead the web design & development vertical and guide client solutions from pitch to delivery.
My role involves diving deep into every aspect of the design journey, from crafting intuitive flows and wireframes to swift prototyping, meticulous testing, and ensuring seamless integration of new features. This dual-sided experience has allowed me to gain invaluable agency and in-house perspective. I’ve designed full websites, created brand identities and logos, built and maintained sites using no-code platforms, and helped clients understand the value of strong UX/UI and web design, including supporting SMS and email marketing campaigns to drive engagement.
I also manage client relationships, pitch web design services, and consultatively guide potential customers toward solutions that meet their goals, balancing business needs with design best practices. I’ve collaborated closely with cross-functional teams to ensure timely delivery and measurable impact, while maintaining a focus on both user experience and business growth.
The start-up environment our businesses operate in requires me to stay nimble, resourceful, and eager to tackle new challenges — from designing menus for restaurants to identifying new opportunities for client engagement and upsells.
Prior to my current roles, I earned a B.S.B. in Marketing at DePaul University and honed my UX skills through DesignLab's UX Academy. Starting from the academic realm and progressing through mentorship and hands-on experience, I continuously enrich my understanding of user experience, web design, and strategic client solutions.
Apart from design, I'm also a musician & photographer.
I make instrumental beats under my moniker Drumspeak, indie funk with my friend Trevor in our duo Tubesocks, and indie rock music with my band The Silver Palms.
I first picked up film photography back in 2017 and have been hooked ever since. I gravitate towards landscape, documentary, street, and portraiture styles of photography. For more, check out my photo portfolio.
