WEBSITES
ROLE
Product Designer, Client Lead, Product Manager
OVERVIEW
Led end-to-end design and development of restaurant and hospitality websites, ensuring modern, intuitive, and high-converting user experiences across desktop and mobile. Oversaw design strategy, led client presentations, and championed cross-functional collaboration while integrating POS systems, third-party tools, etc. to optimize both user engagement and business outcomes.
BACKGROUND
Designing and managing restaurant and hospitality websites goes far beyond visual polish. They're about creating complete digital experiences that serve both the business and its customers. At The Forking Group, I’ve led the end-to-end process for a variety of websites, from initial discovery and wireframing to launch and ongoing optimization.
These projects include full website builds with online ordering, POS system integrations, loyalty program capture, email collection and automation, contact forms, promotional pop-ups and banners, and social media feed integrations. I work closely with marketing and social teams to ensure each site not only looks great but drives real business outcomes — increasing engagement, boosting orders, and supporting client campaigns. Each website is an opportunity to balance brand identity, user experience, and functionality in a way that delights visitors and meets client goals.
